Editing The Pen Addict 212/transcript (section)

== Paint Jobs ==


'''Brad Dowdy:''' Yeah. I still wouldn't have bought it. But, I mean, it's a paint job for, like, a really important release that they're doing.

'''Myke Hurley:''' Again, this is what's going to happen in September when Apple unveil the iPhone 7 and the body hasn't changed. Right? Because that's the current rumors. It's like, it's going to look just like the 6 and the 6S. And then everyone's going to be doing this, right? Complaining about the fact that it hasn't changed very much. Right. And that maybe they just have a new color.

'''Myke Hurley:''' And one of the reasons I keep bringing up the iPhone is because of the Lamy Lux. It's LX, but it's pronounced Lux or Lux. I'm going to go with Lux because it has an E at the end from the pronunciation guide. And this has been referred to by many, including you, as the iPhone pen. And it is because it is a kind of a next level up from the AL. It is made out of aluminium, anodized aluminium, four colors. Gold, what they call gold, palladium, rose gold, and ruthenium. Palladium and ruthenium are kind of a cheat because they're not made of those materials. It's just the colors that those materials give. And basically, it was just so they didn't use silver and slate gray because these are the exact same colors as the iPhone, iPad, and MacBook color choices that you can get now. Gold, rose gold, slate gray, and silver.

'''Myke Hurley:''' The nibs are gorgeous. They are black with this gold detailing. Have you seen the nibs? Yes. Oh, they look good. They give you matching anodized cases, anodized aluminium cases that match the color.

'''Myke Hurley:''' And I'm being told space gray in the chat room. It's not slate gray. I apologize. It is space gray. This is an approximate $70 MSRP. Goulet say $56 with them. I don't know how, but that's what they said in their blog post.

'''Brad Dowdy:''' That's pretty standard retail pricing, 20% off MSRP. Okay. It's what most retailers, is the street price.

'''Myke Hurley:''' So let's say it's $56. Yep. I'm so in on this pen. Oh my god, these are amazing. This is so cool. Now, I can hear that you don't think so. But I think they look really good. And also, freaking genius. Freaking genius. If you want to make four pens in a new line in aluminium, of course you make them the iPhone colors. Like, why would you not do that? And I don't know why people are getting mad about this. This is freaking genius. And I want all four of them now.

'''Brad Dowdy:''' Excuse me. I kind of felt that you might feel this way.

'''Myke Hurley:''' I'm just shaking my head. Like, you put these in, like, stores. Like, regular stores. These are going to fly off the shelves. Because they look like the iPhone.

'''Brad Dowdy:''' I'm not going to disagree with you. Except for me, personally. The sound you heard was my head shaking back and forth while you were talking. This just makes me, personally, want to pull my hair out. This drives me absolutely insane.

'''Brad Dowdy:''' It's... Why? I mean, it's because of the matchiness and the attempt to do that. If you're going to do that, drop me two more colors in there as well that are just badass. Like, blue or orange or green or purple. I mean, go with these four, which is a clear matchy-matchy thing that you're talking about. And then drop me two more, and then I might get excited on it.

'''Myke Hurley:''' Well, but they've given you the dark lilac and the green this year.

'''Brad Dowdy:''' Yeah, but not in this model. Not with this finish. Not with this nib.

'''Myke Hurley:''' Yeah, but the point is, like, the materials. Like, so, for example, the clips, they are plated with the actual metal that the pen is representing.

'''Brad Dowdy:''' Right. So, I mean, I wouldn't pay the extra price for these, to your point. They gave me those colors for $20 cheaper. I mean, I don't get a black nib and a carrying case, but I like the pen better. The best thing about it is the carrying case and the nib. You know, if I can buy the nib separately, I might get one. But this doesn't excite me. I laugh more at this than anything. But again, just like the other 2,000, they will sell the snot out of these. It's just not for me personally.

'''Myke Hurley:''' But for a different reason, though. Like, the 2,000 will sell because it's limited. These will sell because it's a freaking genius marketing move. Like, you can't deny that, right?

'''Brad Dowdy:''' I do not deny that.

'''Myke Hurley:''' This is genius. It's so smart of them to choose these colors. And I want them because I actually just think they look great. I think they look great. I think there's four great colors and they've done a really good job of putting these together. And I think it's a very smart move. And it's what upsets me so much is that they will do this and then the black amber together. And it's like, oh, you were, like, so close.

'''Myke Hurley:''' But I know people are getting real upset about these because of the price and stuff like that. But just don't buy it.

'''Brad Dowdy:''' I'll end up with one of these just to review and, you know, get one of the gray ones. And because I want to see the case, I want to see if the nib's any different. And it'll be a perfectly fine pen. It's just, again, it's just not super exciting when they could have done something super exciting.

'''Myke Hurley:''' I think it's exciting for different people. Sure. But it excites me, though, right? Like, I do think this is exciting.

'''Brad Dowdy:''' It's going to do extremely well. There's no doubt.

'''Myke Hurley:''' So I will be buying one of these as soon as I see them available because I don't know when they're coming out. I think this is September also. Okay. So just in time for the new iPhone?

'''Brad Dowdy:''' Yeah. Which is even better marketing.

'''Myke Hurley:''' You know, when I initially saw these, I was like, are they going in Apple stores? Like in the campus store?

'''Brad Dowdy:''' I mean, I thought if they see things going on with, you know, like Retro 51 getting in there and doing the color matching thing. I was like, well, maybe we should do something and we could at least do it in the European market, if not worldwide. I see no reason why they wouldn't. I mean, Lamy's obviously has fans in people like Johnny Ive, right? So maybe these will show up in the campus store. I wouldn't be surprised.

'''Myke Hurley:''' Or at least a version of them with the Apple logo on. Who knows?

'''Brad Dowdy:''' Who knows?