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	'''Myke:''' I don't. But I believe products... I know you do too. I believe products are best when they have a point of view and they have a particular set of features, benefits, things that make it what it is. It is an opinionated product. Like, they are what I think are the best kinds of products. Now, naturally, what that means is you will never be able to create a mass market product that way. Correct. But I believe that products that are opinionated and they are designed to conviction and they are designed well will find an audience that will champion them. Yep. So like, you could make a more generic product and sell 50,000 of them immediately. Or you could make an opinionated product and sell 10,000 of them a year for the next 20 years. Right. Because their people will keep coming back to that product.		'''Myke:''' I don't. But I believe products... I know you do too. I believe products are best when they have a point of view and they have a particular set of features, benefits, things that make it what it is. It is an opinionated product. Like, they are what I think are the best kinds of products. Now, naturally, what that means is you will never be able to create a mass market product that way. Correct. But I believe that products that are opinionated and they are designed to conviction and they are designed well will find an audience that will champion them. Yep. So like, you could make a more generic product and sell 50,000 of them immediately. Or you could make an opinionated product and sell 10,000 of them a year for the next 20 years. Right. Because their people will keep coming back to that product.

	'''Brad:''' Yeah. So a little anecdote back when we started ~~NOC~~ way, way back in the day and telling people or family members who are not into this stuff at all, like telling like essentially an outsider is like, oh, well, this could eventually be in like Walmart and like in the back to school dissection. I'm actually... No, it's designed specifically to not be there. Right. Like, so it's having these like discussions with yourself and when you're making these decisions. And like you said, using the word opinionated like that, like design is opinionated and, you know, figuring out where you want to stand on that design, answering the question spectrum is it'll help you define what type of product you're going to build and hopefully allow you to get to the best conclusion for what you're trying to do.		'''Brad:''' Yeah. So a little anecdote back when we started Nock way, way back in the day and telling people or family members who are not into this stuff at all, like telling like essentially an outsider is like, oh, well, this could eventually be in like Walmart and like in the back to school dissection. I'm actually... No, it's designed specifically to not be there. Right. Like, so it's having these like discussions with yourself and when you're making these decisions. And like you said, using the word opinionated like that, like design is opinionated and, you know, figuring out where you want to stand on that design, answering the question spectrum is it'll help you define what type of product you're going to build and hopefully allow you to get to the best conclusion for what you're trying to do.

	'''Myke:''' The last, a more practical piece of advice that I'll give, if you're working with manufacturers, like you're working with companies that are helping you bring the product to life, from my own experience now of having worked with manufacturers all over the world, try and manufacture the product locally to you. Mm-hmm. Yep. Like, tomorrow I'm going, as we record this, which will be last week when you hear it, I'm going to a factory in London to look at the first kind of off the press of a new product that we'll work on for Cortex brand. Yep. Now, when I've worked with companies outside of the UK for this, what has to happen is the product gets completed in full and then they send a version to me. And it just doesn't work like that for me. Right. But I can be there when they're first completing it. And so I can say, yes, this is good or no, this is not good. And being able to get an email this morning and they're like, hey, do you want to come down tomorrow? And I can say yes and do that. So far, this has been a vastly better experience than when I've been making products in other countries. Yep. Not that the quality of those products is anything other than stellar. Like, I'm very, very happy with the quality that we've got from the thesis and journal, which is made in Poland right now. But I'm not able to go there and look at something and communicate immediately. There's a big delay between things. And I've really enjoyed the process for our next product that we've been able to make it in London, which is unbelievable by the way that we are actually making is made in London. That's cool. I'm very excited to tell the story of that, how this all kind of came to be and how it works a little bit later on. But it's been a very, very good experience for me so far. Yeah.		'''Myke:''' The last, a more practical piece of advice that I'll give, if you're working with manufacturers, like you're working with companies that are helping you bring the product to life, from my own experience now of having worked with manufacturers all over the world, try and manufacture the product locally to you. Mm-hmm. Yep. Like, tomorrow I'm going, as we record this, which will be last week when you hear it, I'm going to a factory in London to look at the first kind of off the press of a new product that we'll work on for Cortex brand. Yep. Now, when I've worked with companies outside of the UK for this, what has to happen is the product gets completed in full and then they send a version to me. And it just doesn't work like that for me. Right. But I can be there when they're first completing it. And so I can say, yes, this is good or no, this is not good. And being able to get an email this morning and they're like, hey, do you want to come down tomorrow? And I can say yes and do that. So far, this has been a vastly better experience than when I've been making products in other countries. Yep. Not that the quality of those products is anything other than stellar. Like, I'm very, very happy with the quality that we've got from the thesis and journal, which is made in Poland right now. But I'm not able to go there and look at something and communicate immediately. There's a big delay between things. And I've really enjoyed the process for our next product that we've been able to make it in London, which is unbelievable by the way that we are actually making is made in London. That's cool. I'm very excited to tell the story of that, how this all kind of came to be and how it works a little bit later on. But it's been a very, very good experience for me so far. Yeah.

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2026-06-10T17:08:31Z

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{{Infobox podcast transcript
| name = The Pen Addict
| number = 516
| title = A Selection of Odd Recordings
| date = June 1st, 2022
| hosts = [[Brad Dowdy]]<br>
[[Myke Hurley]]
| guests =
| link = [https://www.relay.fm/penaddict/516 Episode 516]
| audiolink = [https://www.podtrac.com/pts/redirect.mp3/traffic.libsyn.com/secure/thepenaddict/The_Pen_Addict_516.mp3 Audio Episode 516]
| length = 53
}}

[[Category:Transcripts]]
[[Category:The Pen Addict Podcast]]

The Pen Addict 516/transcript - Revision history

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